Meal replacement bars and protein shakes are effective at controlling hunger
Americans Feel They’re Starving Themselves While Dieting. Survey Results for the Second Year Confirm Dieters’ Ongoing Struggles Slim-Fast Helps, with Meal Replacement Bars and Shakes that Control Hunger for up to Four Hours.
For the second year in a row, a survey from TSC, a division of Yankelovich reports that at any one time almost 2/3rds of Americans are on a diet.
The survey reveals that two in three people admit that hunger causes them to cheat on their diet, and in fact a majority of dieters (56%) feel there are times when they are “starving themselves to death.”
Slim-Fast has just made dieting a whole lot easier with the announcement that in 2007, ALL Slim-Fast meal replacement shakes and bars are clinically proven to control hunger for up to four hours.
The comprehensive consumer survey found that over half of people surveyed (55%) felt they could do a better job of keeping their weight under control if they could go longer after eating a meal without being hungry.
Additionally, 1/3 of respondents (31%) say that they feel hungry only three hours after eating breakfast, lunch or dinner.
Additionally 70% of American women currently trying to diet said that the most important item of clothing that inspired them to lose weight was their jeans.
To that end, Slim-Fast is launching a national sweepstakes, challenging America to “Zip Up Your Hunger,” in partnership with Levi’s Strauss SignatureŽ.
“Jeans are a great motivator for losing weight, and we know that hunger is a significant impediment to success for many people.
For many, fitting into their favorite pair of jeans IS their primary weight loss goal, that’s why it is no surprise that nearly half of women surveyed feel that losing a clothing size is more important than the amount of pounds,” says Patricia Groziak, M.S., R.D., Unilever Senior Manager, Medical Marketing for Slim-Fast.
“With four hours of hunger control in every Slim-Fast meal replacement product, and the additional motivation of a national sweepstakes, we believe consumers will have important tools to help them meet their weight loss goals.”
Last year Slim-Fast reformulated the Slim-Fast Optima shake.
It is the first of its kind as a new option for weight loss using a unique, proprietary blend of common food ingredients — namely fats and proteins — in a great tasting shake with a nutritionally balanced formula.
Americans are time-stretched and rushing to get a healthy meal on the run, which leads many people to rely on unhealthy versions of fast food and convenience foods.
Slim-Fast Shakes and Meal Bars are truly Meals On-The-Go that can go anywhere with no preparation or cooking needed.
And the Slim-Fast Optima Diet is simple to follow-simply replace breakfast with a Slim-Fast Meal, combine a Slim-Fast Meal with a 200-calorie healthy food choice at lunch, dine on a Sensible Meal at dinner, and snack on fruits, vegetables or portion-controlled, satisfying snacks between meals.
Americans Feel They’re Starving Themselves While Dieting (PR Newswire via Yahoo! Finance)
For the second year in a row, a survey from TSC, a division of Yankelovich reports that at any one time almost 2/3rds of Americans are on a diet. The survey reveals that two in three people admit that hunger causes them to cheat on their diet, and in fact a majority of dieters feel there are times when they are “starving themselves to death.”
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